Success Story
| Region/Nation | Yorkshire and Humber |
|---|---|
| Sector | Consumer Goods & Services |
| Programme | Northern Powerhouse Investment Fund |
| Partner |
Yorkshire-based Pure Pet Food manufactures personalised pet food using only natural ingredients. To accelerate its growth, Pure Pet Food raised a multi-million-pound investment from Mercia and the Northern Powerhouse Investment Fund. The latest funding round follows a £2m investment by Mercia’s Northern VCT funds in 2019, and will enable the company to continue to pursue its ambitious growth plans and development of a bespoke subscription e-commerce platform and data capabilities.
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