Success Story
Caerphilly (and Hereford) based EverTrek is a growing online travel brand catering to the £1.7bn hard adventure segment of the £10.7bn UK adventure tourism market.
| Region/Nation | Wales |
|---|---|
| Sector | Consumer Goods & Services |
| Programme | Investment Fund for Wales |
| Partner |
It was voted the UK’s number one trekking and walking company by the British Travel Awards and the company currently offers a range of high-altitude treks through external partners, with premium treks including Mount Everest in Nepal, Mt Kilimanjaro in Tanzania, and Machu Picchu in Peru.
The company was the first major deal from the Bank’s Investment Fund for Wales (IFW), securing a £650,000 investment as part of a £1.3m overall funding round.
It used this investment to expand its selection of tour experiences across the globe, including Costa Rica, Patagonia, Iceland, Romania and Slovenia. The firm also expanded its soft adventure experiences offering in order to address more accessible tourism markets.
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