Case Studies


Partner: Aspire Fund
Region: London
Location: London
Programme: Aspire Fund

Playmob was established by business and gaming enthusiast Jude Ower in 2007, and links virtual purchasing found in many online games to real life charitable donations through online gaming. Charities already benefiting include the WWF, War Child and Water Aid. Playmob received £215,000 from the Aspire Fund.

Jude Ower, founder of Playmob Ltd said: “I am delighted to close our recent round and to be working with the Aspire Fund to take Playmob to the next level. By securing this investment, it enables Playmob to set-up operations in the US, an extremely important area for the business’ growth.”

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