Case Studies

The Yorkshire Meatball Co.

Partner: Start Up Loans
Region: Yorkshire and Humber
Location: Harrogate
Programme: Start-Up Loans

The Yorkshire Meatball Co. is leading the fight against average, tasteless meatballs…

Established in March 2014 by father-and-son team, David and Gareth Atkinson, this Yorkshire-based business is delivering a unique twist on typical meatball cuisine. Their meatballs are rolled in Yorkshire, using only the freshest and tastiest British meat, chosen for its quality and provenance.

A total of £20,000 from the Start Up Loans Company helped the duo in launching their concept, initially in the form of a Meatball and Craft Beer Bar in Harrogate – serving over 10,000 customers within 5 months of opening and winning several awards in its first year. The first restaurant was followed shortly by a second, under a franchise in York.

Towards the end of 2016, early success in the hospitality market was followed by the launch of the first premium-branded meatballs for the retail market – with the company securing contracts with Asda, Tesco and Morrison’s.

In late-2016, following the rapid expansion of national chain restaurants into the Harrogate hospitality market, The Yorkshire Meatball Co. took the decision to close its restaurant operations to focus resources fully on the retail market. Their meatball products are now available in over 200 stores across the country, and the duo are currently looking to secure further funds for investment into significant marketing activity, helping to raise awareness of their mesmerising meatballs.

Find out more about The Yorkshire Meatball Co.

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